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MICE? What’s that Dad? I looked at my 14-year old reading the newspaper, in surprise and slightly worried. I am constantly lamenting the lack of reading habits in Arushi, but has her vocabulary dropped so bad? She continued reading from the paper, ‘Development of the Dwarka ECC is estimated to contribute more than one million international delegates in MICE tourism per annum.’
Phew! I was ecstatic – for a number of reasons. One, Arushi was reading the newspaper, two, the news itself was great news. My company deals with manufacturing & export of automotive parts, and taking part to showcase our products in exhibitions is a big part of our marketing promotions. The Pragati Maidan in Delhi is pretty much the only place where such large-scale events can be organized.